Ash Lui Releases Korean and Cantonese Versions of “GAMER,” Aiming to Break Into the Korean Market

(Kuala Lumpur, 22nd)
Malaysian artist Ash (Loo Shin Yau), who rose to fame after placing in the Top 10 of King Maker V, has officially released Malaysia’s first full Korean-language K-pop single, GAMER, along with a Cantonese version. Ash, who has long been inspired by Korean vocal and dance culture, hopes not only to promote the genre in Malaysia but also to take a major step toward entering the Korean entertainment market through this release.

The new single GAMER is now available on all platforms, making Ash the first Malaysian singer to simultaneously release both a full Korean K-pop track and its Cantonese version. Having been active mainly in Hong Kong in recent years, Ash returned to Malaysia for this special release. He explained that GAMER revolves around the concept that “everyone is a player in the game of life and should take control of their own destiny,” echoing the resilient spirit of Nezha’s phrase, “My fate is determined by me, not by heaven.”

According to Ash, the Korean version carries a more motivational tone, while the Cantonese version expresses stronger emotions: “It has a rebellious, cynical feel, but after letting out those frustrations, you still need to pick yourself up and move forward.” The song conveys strong positive energy across versions.

When asked if releasing a Korean version means he is preparing to enter the Korean market, he openly admitted: “Yes, this is part of the plan. I’m currently in discussions with Korean teams and hope to appear on Korean music shows. Since this is Malaysia’s first fully Korean single, I also want it to reach overseas audiences and show the world that Malaysian singers have strong vocal and dance abilities.”

During the press conference, Ash premiered the GAMER music video, which was crafted by teams from Malaysia, Hong Kong, and Korea—paying great attention to music style, fashion, and visual design. On whether a Mandarin version is on the way, Ash laughed and said, “I’ll think about it right away!” adding that he has previously released Mandarin tracks and hopes to explore more languages to reach wider audiences.

The launch event was star-studded, with local artists such as Weng Yoke Hee, Liu Jie Hui, Kung Jun Fui, and Isaac Woo attending in person. Overseas artists—including Philip Keung, Hubert Wu, Hubert Ho, Terence Lam, Rachel Leung, and Cheung Chi-Ho—sent video messages to express their support.

Ash revealed plans to head to Hong Kong next week for further promotions, hoping to extend the momentum of GAMER to the international stage.