Dong Yuhui’s Billion-Yuan Sofa Sparks Buzz: Official Response Issued

On December 30, top livestreamer Dong Yuhui set a single-session sales record of 356 million yuan in his “Hui Tongxing” livestream. The highlight of the session was a Kuka Home sofa, which alone sold over 100 million yuan, becoming the best-selling item of the day.

Many viewers pointed out that the sofa’s popularity is due to its steep discount: the 2.8-meter three-seater costs only around 3,400 yuan after discounts, making it attractive for consumers looking to refresh their furniture by year-end.

However, the high sales also raised questions. Industry insiders wondered whether producing 30,000 sofas on such short notice was feasible, while some netizens expressed concern that the low price and material requirements might leave contract manufacturers with slim profits and high risks for returns.

In response, Dong Yuhui’s livestream customer service stated: “Rest assured, all Kuka sofas sold in this livestream are official products with authentic guarantees.”

On December 29, Kuka Home also officially confirmed: “All sofas sold in Dong Yuhui’s livestream are self-produced by the company, and production capacity is being accelerated.”
According to Kuka Home’s 2024 annual report, core products like sofas, soft beds, and custom furniture are fully designed and produced in-house, with occasional outsourcing limited to non-core products to relieve production pressure.

Financial data show that in the first three quarters of this year, Kuka Home’s revenue reached 15.012 billion yuan (up 8.77% YoY), net profit 1.539 billion yuan (up 13.24%), and cash flow from operations increased 18.97%. Producing 30,000 sofas is therefore well within their capacity.

In summary, the success of Dong Yuhui’s livestream reflects both his strong sales capability and the high cost-performance of the sofa. While hot sales are exciting, product quality and post-sale service are equally vital to ensure consumer trust and sustainable business growth.

Have you ever purchased from Dong Yuhui’s livestream? What did you buy and how was your experience? Share your thoughts in the comments!