What does this mean? An American team executive said: "I want Ronaldo to come, but I don't want him to come to us!"

American media outlet The Athletic conducted an anonymous survey among executives of 22 Major League Soccer (MLS) clubs regarding whether they would be willing to sign Cristiano Ronaldo in this World Cup year. Thirteen executives expressed interest, but the survey highlighted a common overestimation of C.Ronaldo’s impact, with little consideration for his high wages and potential market risks.

Historically, MLS teams have shown limited actual interest whenever C.Ronaldo considered leaving Manchester United or Al-Nassr, demonstrating that enthusiasm often exceeds practical intent. Many executives appear influenced by Lionel Messi’s success in the league—Messi’s arrival at Inter Miami CF boosted annual revenue above $200 million, increased the league valuation by $3.2 billion, and packed stadiums. In contrast, C.Ronaldo’s recent fan draw in the Saudi league has been far more modest.

Some executives entertained the idea of a “double star” rivalry between Messi and Ronaldo as a commercial spectacle, but overlooked differences in current form and market pull. While a few indicated they wouldn’t actively pursue C.Ronaldo, they would consider him if he approached. However, expectations remain inflated—some believe he could sell tickets, raise prices, and attract sponsorship regardless of fitness or playing time, which is unrealistic compared to Messi’s proven MLS impact.

Notably, one executive bluntly stated, “While C.Ronaldo joining MLS would benefit the league, I do not want him on my team.” Another went as far as to say they wouldn’t take him even if offered for free. In short, MLS teams’ attitudes toward C.Ronaldo can be summarized as: “We want the buzz, but not here,” reflecting a careful balance between commercial interest and practical considerations.