Average Laptop Price in China Surges to 6,731 RMB, High-End Sales Double

According to the latest market data, the average online price of laptops in China reached 6,731 RMB in the first half of 2025, marking a year-on-year increase of about 15%. The pricing structure of the market is shifting, with a clear trend toward higher-end models.

Shifting Price Segments

The traditional mainstream price band of 4,000–5,999 RMB has been overtaken for the first time by the 6,000–7,999 RMB segment, which now accounts for 26% of total sales.
Even more striking, sales of laptops priced between 8,000–9,999 RMB and those above 10,000 RMB have both doubled, driving the overall average price sharply upward.

Factors Behind the Price Increase

1. Policy Incentives: Government subsidies have played a major role. High-end laptops priced at 10,000 RMB receive a 20% subsidy, effectively reducing the price by 2,000 RMB, making them much more attractive to consumers.
2. Technology Upgrades: The adoption of AI features, OLED displays, and other cutting-edge technologies has significantly boosted the pricing power of premium models.
3. Expanding Use Cases: Remote work, online education, gaming, and creative design are fueling demand for higher performance, better displays, and longer battery life, all of which are driving sales in the high-end segment.

Market Trend: Premiumization Becomes the New Norm

Industry experts note that consumer demand is shifting from “basic usability” to “high-quality experience.” High-performance laptops are becoming the main growth driver, and 10,000 RMB+ models are expected to move from niche to mainstream, pushing the overall market price higher.

Conclusion:
The rise in laptop prices is no longer a temporary fluctuation but an industry-wide trend. Premiumization has become the key battlefield for manufacturers and is reshaping consumer purchasing habits.