2026年9月10日

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Glamour or Trap? The Harsh Reality Behind China’s Group Live Streaming Boom

Under dazzling lights and flawless filters, group live streaming (known as “tuán bō”) looks like a p...

WEIWEI 2025年9月27日 來源: www.myzaker.com

Under dazzling lights and flawless filters, group live streaming (known as “tuán bō”) looks like a polished TV show: multiple hosts dancing in sync, engaging in real-time battles, and competing for the coveted “C position.” With fans showering gifts, top streamers can earn hundreds of thousands in a single night.

The promise is enticing — no experience required, base salaries up to ¥8,000, plus commission. For many Gen Z job seekers, it seems like the fastest route to financial freedom. Yet behind the glamor lies a brutal reality: relentless schedules, 10+ hour workdays, constant training, and the looming threat of elimination if traffic doesn’t rise.

Most new streamers survive only on their three-month guaranteed base pay. Even top performers live under pressure, as replacements are always waiting. The industry resembles a “besieged city”: outsiders see fame and fortune, while insiders face exhaustion and uncertainty.

As platforms tighten rules and crack down on “ambiguous” practices, the business is shifting toward professionalism and regulation. Still, for many young hosts, group live streaming is a short-lived “youth meal” — alluring, profitable, but ultimately unsustainable.

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