Xiaomi Gives Away Car Models, Louis Koo Jokes with Puns — As the Guangzhou Auto Show Opens, Creative Marketing Reveals Major Industry Trends

Xiaomi Gives Away Car Models, Louis Koo Plays With Puns —
Guangzhou Auto Show Opens With Creative Marketing and Signals Major Industry Trends

On November 21, the 23rd Guangzhou International Automobile Exhibition officially opened along the Pearl River. Over 70 global brands and 1,085 vehicles filled the venue, marking the most important auto event of the year.

This year’s theme, “New Technology · New Life,” reflects the clear shift of the Chinese auto industry: new players rising, traditional players retreating. New energy vehicles now account for 58% of exhibited models.

The entire exhibition hall is filled with intense competition—between traditional automakers and new brands, fuel vehicles vs. EVs, mechanical performance vs. smart driving, and practical design vs. aesthetics.

Brands Fired First Shots Even Before the Show Opened

On November 20, one day before the show, Huawei cooperated with GAC, Dongfeng, BAIC, Mercedes-Benz, and XPeng to unveil new partnerships and models.

Highlights include:

• New joint brands “Qijing” and “Yijing” with GAC and Dongfeng
• New Enjoy S9 from BAIC × Huawei
• XPeng’s extended-range X9 with up to 1,602 km range
• Mercedes-Benz bringing the AMG GT XX EV concept (1,360 hp)

Opening Day: Marketing Wars Fully Unleashed

• Xiaomi attracted hundreds queuing for limited-edition YU7 car models
• NIO and Onvo invited Louis Koo and Chilam Cheung to create buzz
• BYD and GAC dominated with huge exhibition spaces
• Mercedes-Benz offered interactive gaming sessions

Despite some foreign brands absent, Chinese brands drew the largest crowds.

Tech Highlights: From Solid-State Batteries to Smarter ADAS

• GAC announced key progress in 60Ah automotive solid-state batteries
• BYD released new colors and enhanced smart driving features
• Li Auto introduced upgraded ADAS including defensive AES and VLA charging
• Xiaomi Auto launched Xiaomi HAD enhanced driving through its first-ever auto show OTA release

Extended-Range 3-Row SUVs Stand Out: Two Key Trends

Models include XPeng X9, Li L9, IM LS9, Aito M9, and more.

Two trends emerge:

1. Bigger Batteries, Longer EV Range

Pure electric range now exceeds 300–420 km, far higher than previous 100–250 km.

2. Premium Features at Lower Prices

IM LS9 offers 100-million-yuan-level configurations at under RMB 400,000.

Conclusion: A Heated Auto Show That Reveals 2025 Trends

The Guangzhou Auto Show not only showcases new products but also serves as a barometer for the industry’s future direction.
The rise of NEVs, advancements in ADAS, and aggressive value strategies highlight clear signs:

• China’s auto industry is entering a phase of accelerated restructuring
• Domestic brands are taking the lead
• Smart driving and extended-range technology are next core battlegrounds