U.S. Football Coach Mocked for Being “Cheap”: Refuses to Pay for Grocery Bags, Carries Store Basket Home—Despite $90M Salary

Lane Kiffin, one of the most recognizable figures in American college football and the current head coach of LSU, has unexpectedly gone viral—not for his playbook, but for his shopping habits.

On December 27, a short video shared by his 21-year-old daughter, Landry Kiffin, sparked widespread online discussion and mockery. In the clip, Kiffin is seen returning from the grocery store holding milk and water in one hand, while carrying a plastic shopping basket—clearly taken from the store—in the other.

Landry, who has over 180,000 followers on social media, captioned the video: “First time letting him go to the store alone.” She later added, “His shopping privileges have been revoked.”

When asked why he brought the basket home, Kiffin calmly explained: “Bags cost money. It was self-checkout, so what else was I supposed to do?”

The 16-second clip quickly racked up more than 7 million views on a single platform. Many users joked that despite Landry’s efforts to build her own online presence, her flip-flop-wearing father effortlessly stole the spotlight.

Reactions ranged from criticism—some argued that taking the basket was technically illegal—to playful ridicule of Kiffin’s frugality. “How much can a grocery bag really cost?” one comment read.

Ironically, Kiffin’s financial situation makes the incident even more amusing. In late November, he signed a contract worth approximately $91 million with LSU, making him the second-highest-paid college football coach in U.S. history. His annual salary alone is around $13 million, with additional bonuses for championship success.

Kiffin’s move to LSU was already controversial, as the school is a longtime rival of Ole Miss, the program he previously coached. His departure was met with loud boos from former fans.

Kiffin shares three children with his ex-wife, Layla Reeves, and Landry frequently showcases her lifestyle online. As one網友 humorously put it: “Someone in the family has to save money—have you seen how much Landry spends?”