2026年9月10日

Industry First: Taobao and Tmall Launch Post-Sale AI Fake Image Governance

On January 21, it was reported by Kechuang Board Daily that Taobao and Tmall will introduce the indu...

On January 21, it was reported by Kechuang Board Daily that Taobao and Tmall will introduce the industry’s first post-sale AI fake image governance this year, launching image recognition models and a one-click feedback portal.

In addition, the platforms will build a one-stop AI service center, upgrading Dianxiaomi 5.0Post-Sale AI Assistant, and AI Real Experience Diagnosis, integrating user consumption behavior, purchase preferences, and after-sales activities into all service stages.

Background: In March 2025, Taotian Group launched platform-wide AI fake image governance (for sellers), cracking down on AI-generated images used to deceive consumers or infringe on original brands.
In November 2025, CCTV News exposed a new AI scam: buyers generated “defective images” to request refund-only from sellers. Experts advise merchants to keep all chat records and image evidence, as large-scale AI-generated refund scams may constitute criminal offenses.

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