2026年9月10日

MINISO Founder Ye Guofu: Developing the “YOYO” Humanoid Robot

On January 30, MINISO held its “2026 Global Partner Conference” in Guangzhou. At the event, founder ...

On January 30, MINISO held its “2026 Global Partner Conference” in Guangzhou. At the event, founder Ye Guofu revealed that the company’s self-owned IP, “YOYO,” is growing rapidly. He announced: “We are now developing the ‘YOYO’ humanoid robot. In the future, families could spend just tens of thousands of RMB to own a humanoid robot, with YOYO accompanying them for life. Our next strategic focus is integrating AI with our IP.”

YOYO has also been launched in blind box merchandise formats, attracting strong interest from young consumers.

Financially, MINISO reported Q3 2025 revenue of ¥5.797 billion, up 28% year-on-year, marking the first time quarterly revenue exceeded ¥5 billion. Net profit attributable to the parent company was ¥441 million, down 31% YoY. For the first three quarters of 2025, total revenue reached ¥15.19 billion, up 24% YoY, with net profit attributable to the parent company at ¥1.347 billion, down nearly ¥500 million from ¥1.812 billion in the same period last year.

In terms of stores, MINISO’s total number of outlets reached 8,183, a net increase of 718 year-on-year, surpassing the 8,000 milestone for the first time. In Q3 alone, 233 new stores were added.

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