Great Wall Motors Faces Major Strategic Shake-Up!

According to a report by National Business Daily, Great Wall Motors (GWM) has initiated a major restructuring of its direct sales network. The Tank brand has now fully withdrawn from the direct-operated sales system, while the former “GWM Smart Choice” network has been rebranded as “WEY New Energy Direct Sales.”

In Beijing, most of the original “GWM Smart Choice” stores have already been transformed into exclusive WEY showrooms. Models such as the Tank 700 have been removed from display halls, though after-sales and maintenance services for Tank vehicles remain available. Store representatives confirmed that future operations will focus exclusively on WEY’s new energy lineup.

Importantly, the Tank brand’s exit from the direct sales system does not affect its dealer network sales. At the authorized dealer level, WEY and Tank will continue to share dealership spaces, with models like the Tank 700, 300, and 400 still sold through Tank’s nationwide authorized distributors.

Launched on April 24, 2024, “GWM Smart Choice” initially operated as GWM’s official direct retail brand, offering both WEY and Tank models. Following this restructuring, the upgraded “WEY New Energy Direct Sales” network will enhance brand presence through retail centers, delivery hubs, and experience showrooms, creating a more integrated and premium retail ecosystem.

As of October 2025, the WEY direct sales network has expanded to 430 stores across 110 cities, with plans to exceed 600 outlets by year-end, covering approximately 200 cities nationwide.

In September 2025, Great Wall Motors achieved total sales of 133,639 vehicles, marking a 23.29% year-on-year increase. Among these, new energy vehicles accounted for 45,961 units, and overseas sales reached 50,269 units. The WEY brand sold 11,026 vehicles, up 63.23% year-on-year, while Tank sales hit 21,441 units, growing 14.41% year-on-year.

Currently, WEY and Tank continue to collaborate within the dealership network, but only WEY will remain part of GWM’s expanding direct sales strategy, signaling a stronger focus on the company’s new energy transformation and brand differentiation.