Bilibili Confirms Zhou Shen’s 7th Straight New Year’s Eve Appearance, Featuring a Surprise Collaboration with LABUBU

On December 16, Kuai Technology reported that Bilibili (B站) announced a major brand upgrade for its 2025 New Year’s Eve Gala, launching a special initiative titled “Our New Year’s Eve”.

This year, Bilibili’s New Year’s Eve programming will expand significantly—evolving into a comprehensive celebration that connects both online and offline experiences. The goal is to deliver a more participatory and immersive countdown event tailored for younger audiences.

One highlight drawing strong attention: Zhou Shen will return to the Bilibili New Year’s Eve Gala once again, marking his seventh consecutive year appearing on the show.

In addition, LABUBU—Pop Mart’s globally popular character this year—will team up with Zhou Shen in a surprise collaboration. LABUBU will also bring along fan-favorite friends ZIMOMO, MOKOKO, YAYA, TYCOCO, and SPOOKY to join the festivities and celebrate the countdown together.

Bilibili also noted that this year’s lineup will reflect a more global perspective, with renowned artists and performers invited from regions including the United States, Canada, France, Finland, and Africa, among others.

As Bilibili’s New Year’s Eve Gala continues to grow, it has become one of the most meaningful annual rituals for young audiences.

According to the platform, the 2024 Bilibili New Year’s Eve Gala reached a peak livestream popularity of 346 million. Within 24 hours of broadcast, total views surpassed 100 million, with nearly 400,000 danmu (live comments). Related fan-made remix and derivative content also generated 135 million views.