Not just A1 soup packs—Hee’s Group will also sell New Zealand instant milk powder.

(Kuala Lumpur, Jan 7) A1AKK (A1AKK, 0365, ACE Market) announced that it has been appointed the exclusive distributor of New Zealand instant full-cream milk powder for Peninsular Malaysia.

In a statement, the company said the product launch is part of its plan to expand and diversify its fast-moving consumer goods (FMCG) portfolio, broaden its convenience food offerings, and strengthen its presence in the hotel, restaurant, and catering (HORECA) segment.

A1AKK noted that early sales have been “encouraging,” supported by repeat customers and a stable supply during the initial weeks. The company expects the new product to make a meaningful contribution to revenue over the coming quarters.

The New Zealand instant full-cream milk powder is supplied by Uniraw Dairies & Food, the statement added.

Chief Operating Officer Hui Jun Jie said the company is pleased to introduce the product in Peninsular Malaysia, serving both household needs and business customers in the HORECA industry. He added that A1AKK will continue executing its strategic initiatives—such as expanding its product range and strengthening market coverage—to achieve sustainable growth in the years ahead.