2026年9月10日

Porsche China CEO: We’re evaluating multiple Chinese smart-driving suppliers and remain open to cooperation.

On January 26, reports said that Porsche China President and CEO Alexander Pollich addressed the pos...

On January 26, reports said that Porsche China President and CEO Alexander Pollich addressed the possibility of adopting Chinese intelligent driving solutions, stating that Porsche is currently evaluating multiple Chinese suppliers and conducting related research, and remains open to the idea.

Earlier this month, Pollich also commented on Porsche’s declining sales performance in China. He said 2025 was a challenging year for the broader luxury car market, and the pressure was more direct for Porsche as a fully imported brand focused on the ultra-luxury segment. He described Porsche’s sales pullback in 2025 as a proactive and expected adjustment under its “quality over quantity” strategy, with the company prioritizing a healthy supply-demand balance and a stable value system.

Pollich added that the challenges in China are structural, driven by the rapid rise of domestic new-energy vehicle brands with strong product competitiveness—an issue now faced by all traditional luxury brands.

Publicly available figures showed Porsche delivered 279,449 vehicles globally in 2025, down 10% year-on-year from 310,718. In China, sales were about 41,900 units, representing a 26.28% decline.

In a German media interview in December 2025, Pollich also said he was struck by China’s pace of innovation, noting that product volume and update speed seem to change almost daily.

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